4 POINTS of the Docent Tour
POINT 01
Curated by Drinks Experts
Not sure where to start? Tour key brand lineups with a drinks expert and hear their insights along the way.
POINT 02
Brand Introductions & On-Site Tasting
Experts share each brand's story, with professional tastings and insights.
POINT 03
Find Your Ideal Partners
Discover new brands and trending products along the tour, and find promising companies that fit your business.
POINT 04
Real Conversations, Real Opportunities
Connect directly with key brand representatives, get your questions answered and open the door to real business collaboration.
Tour Schedule · Courses
- Meeting Point
- Docent Tour Desk at the COEX Hall B, Seoul entrance (10 minutes before start)
- Rounds
- 3 rounds · 4 courses per round · 10 per course
- Eligibility
- Drinks industry professionals · buyers (assigned after advance application)
SCHEDULE
DAY 1Thu, April 15
Round 1 · AM
- Beer
- Wine
- Traditional Liquor
- Equipment
10 per course · 40 per round
DAY 2Fri, April 16
Round 2 · AM
- Beer
- Wine
- Traditional Liquor
- Equipment
10 per course · 40 per round
DAY 3Sat, April 17
Round 3 · PM
- Beer
- Wine
- Traditional Liquor
- Equipment
10 per course · 40 per round
COURSE
BEER COURSE
Beer CourseCraft Beer Trend Tour
- Duration
- 60 min
- Capacity
- 10
- Booths
- 5
Visit the Korean and international breweries to watch this year, review style trends and distribution, and compare products through on-site tasting.
- Korean craft breweries
- Imported beer
- Non-alcoholic & low-ABV beer
WINE COURSE
Wine CourseWine & Natural Wine Tour
- Duration
- 60 min
- Capacity
- 10
- Booths
- 5
Move between importers and Korean wineries, comparing regional and varietal characteristics and price-tier positioning through side-by-side tasting.
- Imported wine
- Natural wine
- Korean wine
SOOL COURSE
Traditional Liquor CourseK-Sool Brand Tour
- Duration
- 60 min
- Capacity
- 10
- Booths
- 5
Centered on regional breweries and new traditional liquor brands, hear each product's story and pairing points, and explore online and offline listing opportunities.
- Makgeolli & yakju
- Distilled soju
- Regional breweries
EQUIPMENT COURSE
Equipment CourseBrewing Equipment & Packaging Tour
- Duration
- 60 min
- Capacity
- 10
- Booths
- 4
From small breweries to mid-sized operations, explore equipment setups and packaging lines by scale, with explanations from the engineers in charge.
- Brewing equipment
- Can & bottle packaging
- Dispensing & refrigeration
* Booths for each course will be announced once participating brands are confirmed. Schedules and courses may change depending on on-site operations.
Docent Tour Application
Applications are accepted on the Korean application form. Your assigned round and meeting details will be sent individually to the email and phone number you provide.
Apply for the Docent Tour